- From [[Gene Kim]]'s [[The Unicorn Project]] - **The First Ideal**—Locality and Simplicity - There should be fewer things to keep in your brain - It shouldn't take a lot of work to make a change on a piece of code - Explicit dependencies - Isolation - **The Second Ideal**—Focus, Flow, and Joy - Being able to work on something for a period of time keeps you from context switching - [[State of Flow]] - **The Third Ideal**—Improvement of Daily Work - Improvement of work should take priority over performing work itself - **The Fourth Ideal**—Psychological Safety - Feeling safe to make suggestions should be a high priority - **The Fifth Ideal**—Customer Focus - Focus on doing jobs for the customer